Learn What it Takes to become an advance Digital Marketer
Level Up Your Marketing: Master Strategy & Execution in Our Advanced Digital Marketing Course.
Digital Marketing Course from Zypher Learning will give you everything you need to succeed in the world of marketing and advertising. This Online Advanced Digital Marketing Course offers you a wide range of relevant modules that are accredited and hyper-relevant within the context of digital marketing.Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.
Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Get the Digital Marketing Certificate that guarantees career success.
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement
- Up-to-date statistics and eye-opening digital marketing case studies
- Deep dives into content mastery, advertising wonders, and the future of advertising
- Exclusive insights from marketing industry titans
- A powerful focus on elevating customer experiences and crafting meaningful engagements
Who can attend our Digital Marketing Training Course?
- Students
- Entrepreneurs
- Unemployed
- Housewives
- Retired people
- Freelancers
- HR Professionals
- Sales and Marketing Professionals
- Business Heads and Website Owners
Practical, step-by-step learning experience. Suitable for the busy working professional and entrepreneurs
CAREER OPPORTUNITIES
- Digital Media Managers.
- Pay-Per-Click Managers.
- SEM/SEO Specialists.
- Content Strategists.
- E-commerce Specialist.
- Supply Chain Analyst
- Brand Marketing Expert.
- Social Media Marketers.
- Online marketers.
Digital Marketing Course Modules:
This Digital Marketing Masterclass will cover the following modules:
Search Engine Optimization Training
- What is SEO?
- Website Audit
- Meta tag, Content Optimization
- Website & URL Structure Optimization
- Image Optimization, URL Canonicalization
- Inbound-Outbound links
- Robots, Sitemap file creation
- Mobile compatibility
- Google Analytics, Webmasters tool setup
- Link Building, Banner Exchange etc.
- Google Places/Maps/Profile Submissions
- Blog submission/Promotion, Press Release
- Rich media Submissions, Q&A participation
- Forum Participation / Community Discussion
- Content Outreach, Community Building
- Viral Marketing, Blog Commenting
Pay Per Click Advertising Training
- Understanding inorganic search results
- Introduction to Google adwords & PPC advertising
- Google Adwords Overview
- Setting up Google adwords account
- Understanding Quality Score
- Understanding CTR
- Understanding keywords
- Understanding Google Keyword Planner
- Adwords account structure
- Understanding Campaigns, Ads, Adgroups
- Difference between search & display campaign
- Understanding Adwords Algorithm
- Understanding bids, scheduling, ad-extensions
- Search & display Campaigns
- Video & shopping Campaigns
- Remarketing
Web Analytics Training
- Introduction to Google analytics
- Understanding account structure
- Understanding analytics insights
- Know about bounce rate and exit rate
- Understanding goals and conversions
- Monitoring traffic Sources
- Monitoring traffic Behavior
- Understanding cookie tracking
- How to set up analytics account
- How to add analytics code in website
- How to setup goals and funnels
- Understanding bounce, bounce rate and exit rate
- How to integrate adwords and analytics account
- Integrating adwords & analytics
- Campaign performance measurement
- Monitoring traffic
Social Media Training
- What is social media?
- Creating profile, business page and FB Ad campaign
- Fans engagement, Targeting ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Facebook marketing, advertising
- Twitter Marketing, advertising
- LinkedIn, Pinterest Marketing
- Video Marketing
Mobile Marketing Training
- Understanding Mobile Devices
- Fundamentals of mobile marketing
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Creating mobile website
- Advertising on mobile (App & Web)
- Targeting ads on Apps
- Content Marketing on mobile
- Targeting ads via location
Online Display Advertising Training
- What is online advertising?
- Display Advertising
- Banner ads, Rich Media ads
- Pop ups and Pop under ads
- Contextual advertising
- Types of Online Advertising
- What are Payment Modules?
- Tracking & Measuring ROI of online advertisement
- Different Online advertising platforms
CHat GPT for SEO , SMM
- Generating SEO Meta Title with ChatGPT
- Meta Description Creation with ChatGPT
- How to Do Keyword Research Using ChatGPT
- Find Keyword Research Tools with ChatGPT
- Creating Optimised Content with ChatGPT
- ChatGPT and SEO Strategy Creation
- The Threats of Using ChatGPT for SEO
